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arin crumley

Power to the Pixel Webcast

Watch the Power to the Pixel webcast right here, or on the Power to the Pixel web site. IFHY will be there to represent the From Here To Awesome showcase of films.


I Fucking Hate You in Times Square

The entire slate of FROM HERE TO AWESOME shorts and features will be screened in NYC from October 22 to 24 at the Times Square Arts Center.

Times Square Arts Center
300 W 43rd St
New York, NY
212-586-7829

FROM HERE TO AWESOME is a discovery and distribution festival that puts filmmakers directly in touch with audiences. The festival has no submission fees and filmmakers retain their rights while seeing direct revenue from festival outlets.

Out of 115 submissions, 22 films were selected for this year’s From Here to Awesome Showcase. 12 features and 10 shorts were programmed based on audience demand.

The festival is the brainchild of film pioneers Lance Weiler (THE LAST BROADCAST, HEAD TRAUMA), Arin Crumley (FOUR EYED MONSTERS, AS THE DUST SETTLES), and M Dot Strange (WE ARE THE STRANGE)

WEDNESDAY, OCTOBER 22, 2008
THEATRE 1:
7 pm – The Lonely Bull & Louder than Words
9 pm – Abel Raises Cain & Ai

THEATRE 2:
7 pm – Charlie & Rectify
9 pm – In Search Of & I Fucking Hate You

THURSDAY, OCTOBER 23, 2008
THEATRE 1:
7 pm – Damage Done & Fragments
9 pm – The Book of Caleb & Ring of Blood

THEATRE 2:
7 pm – The Other America & Soledad is Gone Forever
9 pm – To the Hills & Game Over

FRIDAY, OCTOBER 24, 2008
THEATRE 1:
7 pm – Johnny Appleweed & America’s Phoneless
9 pm – Meditate and Destroy & Ai

THEATRE 2:
7 pm – All for Melissa & Memoirs of the Elderly
9 pm – Moonshine & Ring of Blood

To purchase advance tickets: http://timessquareartscenter.com/events/index.php?
More information at http://fhta-live.com/timessquare/

DIY Days LA & SF on DVD

HELP SUPPORT OPEN SOURCE FILMMAKING - 3 DVD Set of DIY DAYS LA & SF AVAILABLE NOW.

We’re happy to announce that Sabi Creative Agency has produced a 3 DVD set for DIY DAYS, Lance Weiler and Arin Crumley’s open source project focused on creating quality resources for the filmmaking community — over 10 hours of keynotes, panels and case studies that were shot this summer in LA and SF. The DVDs are available for a donation to the project. There are three donation options $10, $20 and $40 - all three will get you the same thing. Special thanks to all the volunteers who helped to make the DVD set possible. And a special thanks to Breakthrough Distribution for replicating the DVDs.

To see a list of speakers and topics visit www.diydays.com. Make a donation to the project and receive your copy of DIY DAYS LA & SF. Pick the donation you’d like to make and receive the 3 DVD set today.

$40 donation :: $20 donation :: $10 donation

Reflecting on From Here To Awesome

To my mind, the biggest problem (as a filmmaker and cinephlie) is that the system is set up in such a way that audiences don’t have TRUE choices for content. The system favors the safe and familiar and “what’s worked before”. I wonder how many cutting edge, iconoclastic filmmakers have been passed over in recent decades because some suit couldn’t reduce their work to “it’s like RoboCop meets Pretty Woman”? I’d like to see this flipped on its head so that audiences have a portal through which they can access a vast array of content on demand and pull it toward them, rather than having distributors push selected content at them. This portal would navigate though a variety of methods including searches, intelligent recommendations, keyword tagging and metadata, and good old word of mouth through a social network that would also allow fans to interact and communicate with filmmakers thru live and recorded video as well as text-based discussion. For the suits reading this, “its like DirecTV meets Amazon VOD meets iTunes Store meets Facebook meets Google meets Video iChat meets Coppola’s Little Fat Girl all packaged into a 60″ HD television with webcam, harddrive, and broadband built-in”.

If today we are “Here” and our goal is to get to “Awesome”, i think we are right on the brink of the next “ipod moment” — a moment that changes the way content finds its audience. today’s independent filmmaker is moving closer to what we at Sabi Pictures call the interdependent filmmaker — one who embraces the value of community-based solutions for everything from education and production needs to sharing your audience with like-minded artists. my vision of “awesome” is a universal framework that supports the artist and his or her audience cyclicly. allowing the filmmaker to retain ownership of his or her work is paramount to the evolving models of distribution and I believe that Arin Crumley’s idea for a universal distribution agreement is a brilliant concept for defining a new relationship between filmmakers and outlets. the technology is such that the only thing holding back the low budget (yet equally skilled, compelling and entertaining) filmmaker from monetizing their efforts is an audience equipped with the tools to find them.

Being a part of the first wave of the FHTA project has been a massive awakening and education in terms of elevating my understanding of what can be done with a motion picture once it’s locked and ready for the world. It has emboldened me to truly take ownership of my films, to give myself permission to fail, to assert and define my place in the film world, to brave the ever-evolving models of self-distribution and to have courage in rejecting the conventional route toward distribution for independents such as myself.

the distribution opportunities provided by FHTA were not an end result in and of themselves. they were a door that opened to a whole new journey. I learned to pursue these opportunities with vigilance, to build upon them and to let them inspire new ideas for building an audience. if you’re not pushing your filmmaking forward in some manner every single day, then you’d better go out and hire a great publicist (and a team of interns) to do it for you. that, or turn in your indie credentials right now. haha!

I received a vast “DIY” education from Lance Weiler and Arin Crumley. I now understand how to build and sustain an audience and the importance of creating a framework for the filmmaker to interact and make himself or herself available to the people drawn to the work. I now know the value of transparency and the importance of giving myself permission to fail as I experiment with the newly emerging distribution models. I now know that I’m not alone in wanting to change the status quo by retaining ownership of my work and I know it will happen for us soon. It is only a matter of time, planning and effort.